Case Study: Airport Dimensions boosts rebrand awareness with Brands2Life

Airport Dimensions boosts trade media coverage with Brands2Life and 100 PR boxes

Airport Dimensions, a provider of airport lounge and travel experiences, faced the challenge of driving media awareness for its significant corporate rebrand. The company, previously known as Airport Lounge Development, needed to reposition itself as an innovative leader and highlight its expanded range of premium airport services. To manage this task, they enlisted the help of the vendor Brands2Life.

Brands2Life implemented a solution that included the development and distribution of 100 personalized PR boxes to key customers, media, and influencers. This strategic outreach, timed to coincide with a major industry conference, also secured interviews for the client's leadership team. The vendor's efforts resulted in impactful trade media coverage and successfully increased the company's share of voice against its competitors.

Airport Dimensions