Case Study: 6point6 builds a bold employer brand to attract top tech talent with Brands2Life

6point6 builds a bold employer brand with Brands2Life to compete against industry giants

The customer, 6point6, a mid-sized digital consultancy, faced the challenge of competing with tech giants like Google and Accenture to attract top talent. Their challenge was to build a bold employer brand to capture the attention of graduates and experienced candidates. The vendor Brands2Life was engaged to provide services in brand strategy and digital marketing.

Brands2Life's solution was to develop the "Ambitious, Together" employer branding platform. This involved conducting internal and external research to build a messaging framework and a distinctive visual identity using bold color, employee photography, and tech-inspired iconography. The impact was a clear and ownable proposition that helped 6point6 compete credibly against digital giants and inspire top-tier tech talent to choose them.

6point6