Case Study: Superboost builds a standout sports drink brand with Brands to Life

Superboost expands to 4,000+ locations with Brands to life

Brands to life was engaged by Superboost, a sports drink startup founded by an entrepreneurial team including an AFL footballer. The challenge was to create a fresh new brand to take on major sugary drink competitors, with a focus on natural ingredients, low sugar, and sustainable packaging.

The solution from Brands to life included brand strategy, naming, identity, and packaging design, resulting in the creation of the SUPERBOOST brand. The impactful identity and shelf-popping packaging helped the brand achieve exponential growth. Since its 2022 launch, SUPERBOOST is now available in over 4000 locations across Australia and has garnered endorsements from major sports figures.

Superboost