Case Study: Spriing brings life to orthotics branding with Brands to life

Spriing launches a lively orthotics brand with Brands to life in 2 weeks

Brands to life was engaged by Spriing, a startup founded by a ballerina-turned-podiatrist, to develop a brand for its innovative orthotics. The challenge was to break convention in the typically dry medical category and create a vibrant brand that would inject fun and stand out, moving away from overused medical cues.

The solution implemented by Brands to life included developing the Spriing brand name, the "Find your feet" positioning, and a cheeky, free-flowing visual identity. The vendor delivered the brand strategy, naming, visual identity, and packaging design, resulting in a lively and palpable brand that stands out in its industry. The founder stated that working with Brands to life was integral to the brand's successful conception.

Spriing