Case Study: Maxxium Russia achieves 5x faster product information management and rapid retail integration with Brandquad

How we expedited our work with retail

Maxxium Russia, the local division of Beam Suntory Inc. and The Edrington, faced a sprawling, hard-to-control array of product data and needed a reliable PIM system that could handle complex product attributes, provide simultaneous multi-user access, and quickly distribute information across sales channels. They turned to Brandquad and its integrated product catalog/PIM to address these requirements.

Brandquad delivered a flexible PIM with customizable attribute settings, multi-user editing and prebuilt integrations with major Russian retailers, allowing two employees (a content manager and a marketer) to operate the system. As a result, Brandquad reduced the time and effort to manage product information fivefold, achieved up to four times faster integration in certain modules versus international providers, and offered a lower-cost, marketplace-tailored alternative for Maxxium Russia.

Maxxium Russia

Andrey Ivanov

Head of the Digital Transformation Department