Case Study: IQOS streamlines product data with Brandquad

How Brandquad helps IQOS to streamline product data

IQOS, a major heating tobacco brand in Russia, needed a better way to manage and syndicate product data as its SKU range grew and product details changed frequently. Before working with Brandquad, creating or updating product content could take anywhere from one day to a week because information had to be collected from multiple departments and reformatted for each retailer.

Brandquad implemented its PIM system and automated product data exchange to centralize IQOS content, speed up updates, and reduce errors across partner sites. The solution lets IQOS maintain up-to-date product files in one place, automatically distribute specifications to retailers, and monitor website accuracy, helping accelerate product listing by up to 10x versus manual processing.

IQOS

Eugene Karya

Digital Solutions Manager