Case Study: Wadsworth Communications achieves national reach — 1,300 online placements and 36M audience — with BrandpointHUB

Wadsworth Communications - Customer Case Study

Wadsworth Communications, representing the GarageWowNow campaign, needed national exposure and press releases that would capture editors’ attention and drive placement across the country. They partnered with BrandpointHUB, which provided content editing, headline optimization, national distribution and real-time online reporting to reshape Wadsworth’s copy for maximum editorial pickup.

BrandpointHUB edited and fine-tuned Wadsworth’s supplied articles, distributed them broadly and provided tracking/reporting; as a result, articles averaged 1,300 online placements and 63 print placements, yielding 2.3 million in total circulation and a 36 million total audience with placements in leading news sites and dailies. Wadsworth praises BrandpointHUB’s rigorous editing and outstanding online reporting that allowed them to monitor success across print and online outlets.

Wadsworth Communications

Tom Wadsworth

Wadsworth Communications