Case Study: Mathe Communications achieves 140M+ audience reach and top-10 DMA placements with BrandpointHUB

Turning One PR Pro Into a Content Machine

Erin Mathe of Mathe Communications is a solo PR professional who needed to scale content and media outreach for a client launching a new whey protein powder flavor. With limited time to write and pitch, she turned to BrandpointHUB for branded content creation and distribution to amplify the product launch and reach fitness-focused audiences.

BrandpointHUB worked with Erin to produce tip-based articles and recipes that featured the new powder, optimized product mentions, and distributed the content across its exclusive content distribution network. The campaign secured placements in the top 10 U.S. DMAs, generated an online audience of over 140 million (including 36 million in NYC and LA) and reached a mobile audience of more than 72 million, significantly boosting brand awareness and supporting Mathe Communications’ media efforts.

Mathe Communications

Erin Mathe

Mathe Communications