Case Study: Plow & Hearth achieves major organic traffic and engagement gains (58% more category visits, 53% longer product sessions) with BrandpointHUB

Plow & Hearth - Customer Case Study

Plow & Hearth, a respected online retailer of home, hearth, yard and garden products, struggled with limited and inconsistent product descriptions that reduced their organic search potential and hurt site experience. To address this, BrandpointHUB was engaged to provide SEO-driven content strategy and copywriting for product, category and meta pages.

BrandpointHUB conducted keyword research and produced search-optimized, brand-voice-aligned content across product and category pages, driving measurable engagement improvements: new visits to category pages rose 58%, average visit duration on product pages increased 53%, and product pages viewed per visit grew 15%.

Plow & Hearth

Bobby Thompson

Account Manager