Case Study: Minnesota Department of Health boosts awareness for Quit Partner MN with BrandpointHUB's hyper-targeted regional media placement

Minnesota Department of Health reaches 935K with BrandpointHUB

The Minnesota Department of Health, working with marketing agency Haberman, needed to boost awareness for its Quit Partner MN smoking cessation campaign by reaching a highly specific regional demographic. They partnered with vendor Brandpoint to implement a targeted content distribution solution.

Brandpoint implemented a Regional Guaranteed Media Placement service to distribute the campaign's content. The solution successfully reached a unique audience of 935,000 people through 20 placements, all of which retained 100% of the brand messaging. The client was highly pleased with the results and the seamless process provided by Brandpoint.

Minnesota Department of Health