Case Study: Leading Semiconductor and Technology Manufacturing Company achieves 127% website traffic growth and 600+ monthly content placements with BrandpointHUB

How to Turn Complex Expertise Into Approachable Content

Leading Semiconductor and Technology Manufacturing Company, an industry-leading semiconductor and technology manufacturer undergoing rapid expansion, needed its content marketing to better reflect a changing culture and complex technical expertise. They engaged BrandpointHUB for content marketing and distribution services—including a full content audit, refreshed content, and improved social media strategy—to organize digital channels and position the company as a leader and employer of choice.

BrandpointHUB delivered a full audit and rolled out new content, a consistent content distribution strategy, defined social media voices, and a blog series to strengthen the employer brand and recruiting efforts. The results included a 127% increase in website traffic within two years, an average monthly social media reach of about 30,000 with 200+ engagements, and 600+ placements per month on major outlets like Huffington Post, NY Daily News, USA Today, Business Insider, and Daily Mail US.