Case Study: Online Bird Education and Garden Resources Provider achieves an 8,000-member Facebook community and 700 monthly blog clicks with BrandpointHUB

How to Build an Online Community, One Blog at a Time

Online Bird Education and Garden Resources Provider needed to turn its expertise in birding and gardening into stronger customer relationships and new audience growth. BrandpointHUB was brought in to position the client as an authority on bird behavior and diet and to use social media and content to increase website traffic and sales.

BrandpointHUB implemented a content marketing and social media management program—creating high-quality blog content across categories, curating social posts, building a branded Facebook page, and running organic and paid social campaigns. The approach grew the Facebook audience from 0 to over 8,000 in 18 months, reached more than 30,000 Facebook users per month, drove about 700 monthly blog clicks from Facebook, and kept cost-per-click at roughly half the home and garden industry average.