Case Study: Wikimotive achieves scalable, efficient content production with BrandpointHUB

How BrandpointHUB Helped Wikimotive's Editorial Team Scale its Business

Wikimotive, a digital marketing firm that creates original content for auto dealerships, faced scaling challenges as its in-house writing team and client load grew. Managing Editor Amanda Silva found Google Docs and other platforms lacked a robust editorial calendar, visibility and accountability, causing confusing workflows, lost revision comments and risk of missed deadlines — so Wikimotive adopted BrandpointHUB.

BrandpointHUB delivered a centralized content production platform with a visual editorial calendar, streamlined revision/commenting and publishing tools that eliminated spreadsheets and endless email threads. The BrandpointHUB implementation gave Wikimotive one centralized process, enabled the team to manage 40+ active clients, scale content production, and measurably boost internal visibility, accountability, efficiency and collaboration.

Wikimotive

Amanda Silva

Managing Editor