Case Study: Rental History Reports achieves 400% organic traffic growth and page-one Google rankings with BrandpointHUB

How a Small, B2B Company Successfully Enticed Consumers

Rental History Reports, a 20-year B2B background-check firm that launched a consumer-facing service (My Rental History Reports), needed to break into a national consumer market and boost organic search visibility and credibility. To make that shift, they engaged BrandpointHUB for content marketing and SEO guidance to reach renters rather than landlords.

BrandpointHUB implemented a focused content strategy—high-quality, SEO-optimized blog posts (with a strategic editorial calendar and frequent original posts) addressing renter questions and targeted keywords. As a result, Rental History Reports achieved first-page Google rankings for targeted terms, organic traffic grew more than 400% in six months, page views per visit rose 260%, pay-per-click spending was dramatically reduced, and over half of sales now come from organic traffic.

Rental History Reports