Case Study: Largest U.S. Food Retail GPO achieves SERP #1 and 22% more organic traffic with BrandpointHUB

Food Retail GPO - Customer Case Study

Food Retail GPO, the country's largest food retail group purchasing organization, needed to improve digital outreach so their industry insights would reach corporate decision-makers and help win bigger clients. BrandpointHUB partnered with the client to deliver a comprehensive content marketing program—prioritizing blog and e-book content, defining content goals with category managers, and creating a targeted distribution plan.

BrandpointHUB’s solution increased keyword search value and targeted high‑value prospects, placing content on high‑traffic sites like MSN, LA Times, USA Today, Country Living, and Fortune. The campaign reached SERP #1 for key industry keywords, lifted search engine referrals by 22%, grew social media referrals by 88%, and produced an influx of quality leads that helped the sales team close direct business.