Case Study: Erie Insurance achieves 97% organic traffic growth and doubles new users with BrandpointHUB

Erie Insurance - Customer Case Study

Erie Insurance, a Pennsylvania-based Fortune 500 property/casualty insurer, faced stale content on Eriesense.com where articles were updated only every two months, limiting reach and top-of-funnel awareness. To solve this, Erie engaged BrandpointHUB to deliver an optimized content program using hub (mega) pages, supporting blog clusters, content amplification and analytics to increase content output and relevance.

BrandpointHUB implemented hub pages with interlinked feature and support posts, plus amplification and ongoing account support; the work drove large traffic and engagement gains — organic traffic rose 97% period over period, new users increased 100%, mega post bounce rates averaged 36–37% versus an 86% site average, session duration grew, and significantly more leads were generated — helping Erie boost brand awareness and top-of-funnel consideration.

Erie Insurance

Amanda Prischak

Senior Content Development Specialist