Case Study: American Academy of Orthopedic Surgeons achieves guaranteed media placement and broad audience reach with BrandpointHUB branded content solutions

American Academy of Orthopedic Surgeons reaches 163K unique audience with BrandpointHUB

The American Academy of Orthopedic Surgeons (AAOS) aimed to increase its visibility and position its physicians as industry leaders with its Prevent Injuries America!® program. However, their communications team lacked the resources to execute a nimble content calendar for this media activation. They partnered with Brandpoint for its branded content solutions to overcome this challenge.

Brandpoint's team created educational feature releases and listicle content that connected audiences to the AAOS's patient education resources. This solution successfully generated 3,183 total campaign placements, which reached a highest unique audience of 163,000 and retained a 100% brand mention rate. The AAOS marketing team confirmed that Brandpoint's workflow consistently met expectations, delivering content on time and securing placements in key health publications.

American Academy of Orthopedic Surgeons