Case Study: Homestead Gardens boosts organic traffic with Brandpoint

Using Digital Content to Increase Search Visibility

Homestead Gardens, the largest garden center in the Baltimore and Washington, D.C. metropolitan areas, wanted to increase organic traffic, improve social media presence, and strengthen brand trust and relevance with a larger digital audience. To help meet these goals, it partnered with Brandpoint for content marketing support and digital content creation.

Brandpoint developed a weekly blog program focused on strategic gardening topics, creating a digital destination of compelling content for both new and existing customers. The effort drove a 68% increase in organic traffic, a 26% increase in organic keywords ranked for, and a 32% increase in SEO value over six months, helping Homestead Gardens grow its content library and online visibility.

Homestead Gardens

Rachel Edler

Brand Marketing Manager