Case Study: Mathe Communications achieves major brand awareness with Brandpoint

Turning One PR Pro into a Content Machine

Mathe Communications, led by solo PR pro Erin Mathe, needed help promoting a client’s new whey protein powder flavor. With limited time to create content and send pitches across multiple brands and industries, Erin turned to Brandpoint for support in developing branded content that would resonate with fitness and health audiences.

Brandpoint created tip-based articles with workout advice and recipes featuring the new protein powder, helped refine the angle and product mentions, and distributed the content through its network. The campaign generated an audience of over 140 million, reached more than 36 million people in New York City and Los Angeles alone, and delivered placements in the 10 largest DMAs in the U.S., including a mobile audience of over 72 million.

Mathe Communications

Erin Mathe

Mathe Communications