Case Study: Erie Insurance Boosts Organic Traffic with Brandpoint

Keeping Content Fresh, Relevant and Informative

Erie Insurance, a Pennsylvania-based insurance company, needed a better way to keep its website content fresh, relevant, and visible beyond its e-newsletter audience. With its previous content remaining unchanged for months at a time, the company struggled to maintain consistency, support top-of-funnel engagement, and strengthen digital credibility. Brandpoint helped address this challenge through a content marketing approach focused on an editorial calendar and ongoing article support.

Brandpoint delivered proofread, ready-to-publish content with regular check-ins, keyword suggestions, and analytics support to keep Erie Insurance’s site content consistently updated. The results were strong: organic traffic increased 97%, new users increased 100% on recent posts, and bounce rates on topic clusters were 50% lower than the rest of the site. Erie Insurance also saw improved average session duration and a significant increase in leads generated period over period.

Erie Insurance

Amanda Prischak

Senior Content Development Specialist