Case Study: Plow & Hearth Increases Organic Search Traffic with Brandpoint

Increasing Organic Search Traffic

Plow & Hearth, a respected online retailer of home, hearth, yard, and garden products, partnered with Brandpoint to solve a challenge of limited and inconsistent product description copy. This was hurting their organic search potential, user experience, and ability to drive more sales across their brands.

Brandpoint conducted keyword research and created search-optimized content at the product, category, and meta levels to improve visibility and engagement while maintaining Plow & Hearth’s brand voice. The results included a 53% increase in average visit duration to product pages, a 58% increase in new visits to category pages, and a 15% increase in product pages viewed per visit.

Plow & Hearth

Bobby Thompson

Account Manager