Case Study: Rental History Reports Boosts Organic Traffic and Sales with Brandpoint

How a Small, B2B Company Successfully Enticed Consumers

Rental History Reports, a long-time provider of consumer background checks for landlords and building owners, wanted to expand its My Rental History Reports service directly to consumers. To build credibility with a new national audience and increase organic search traffic, the company turned to Brandpoint for help with content marketing.

Brandpoint recommended a high-quality, regularly updated blog strategy and created optimized original posts three times a week or more, supported by a focused editorial calendar and targeted keywords. The approach drove more than a 400% increase in organic traffic within six months, boosted page views per visit by 260%, cut pay-per-click spending, and led to more than half of sales coming from organic traffic.

Rental History Reports