Case Study: Food Retailing Company reaches SERP #1 with Brandpoint

Food Retailing Company - Customer Case Study

Food Retailing Company, a leading food retail GPO in the U.S., needed to improve its digital presence and compete more effectively online. Brandpoint helped the company address the challenge of low search visibility and limited digital reach so it could better connect with corporate decision-makers and prospects.

Brandpoint developed a comprehensive content marketing strategy that included keyword research, blog and e-book creation, and a distribution plan for relevant online publications. The effort helped Food Retailing Company reach SERP #1 for key industry terms, increase organic search traffic by 22%, and boost social media referrals by 88%, while placing content on major sites like MSN, LA Times, USA Today, Country Living, and Fortune.