Case Study: Royal Purple boosts mainstream brand awareness with Brandpoint

Educating the Mainstream Consumer with Editorial Content

Royal Purple, a well-regarded synthetic motor oil brand, wanted to break through to mainstream consumers beyond auto enthusiasts and educate the public on the benefits of switching to synthetic oil. To meet this challenge, Royal Purple partnered with Brandpoint on an editorial content and PR program designed to build awareness and broaden its national reach.

Brandpoint helped develop and distribute timely, informative articles tailored to seasonal topics and editorial calendars, then placed them through its online distribution network. The campaign generated strong results, with content reaching major U.S. markets, averaging 882 placements per article, $38,439 in print ad value, and $305,912 in average online ad value.

Royal Purple

Marlena Solomon

Communications Specialist