Case Study: Prominent Tire Manufacturing Company achieves 22% increase in tracked conversions and 27% improvement over benchmarks with BrandMuscle

Tire Manufacturer Captures Buyer Attention Online That Leads to Preference In-Store

Prominent Tire Manufacturing Company needed a stronger online presence to capture the 80% of consumers who research tires online and to drive shoppers to local dealers and the company's specific products. The company engaged BrandMuscle to tackle this challenge, using targeted digital tactics such as contextual online search behavior analysis and geofencing.

BrandMuscle executed a campaign that combined contextual search targeting with geofencing to deliver relevant messages to nearby shoppers and steer them to local dealers and vehicle-specific products; the program drove a 22% increase in tracked conversions and a 27% improvement over benchmarks, producing a direct, measurable lift in local sales.