Case Study: Pandora reduces marketing costs by 90% with BrandMuscle

Pandora cuts custom creative production costs by 90% with BrandMuscle

Pandora, a global jeweler founded in Copenhagen, faced inefficiencies and high costs in its local marketing processes. Their manual system required retailers to submit custom requests for materials, leading to lengthy approvals and hundreds of thousands in agency fees. To address this, Pandora partnered with vendor BrandMuscle and implemented their integrated local marketing solution to better empower retailers.

BrandMuscle's solution was rapidly adopted, achieving 89% usage within the first 30 days and launching over 3,500 branded materials. This streamlined process reduced Pandora's custom creative production costs by 90%. Additionally, BrandMuscle provided Pandora's marketing team with improved visibility into co-op funds and detailed performance reporting, automating previously manual workloads.

Pandora