Case Study: a national cabinet brand drives foot traffic with targeted ads from BrandMuscle

National Cabinet Brand drives 1.3M impressions with BrandMuscle targeted ads

A national cabinet brand, one of the largest manufacturers and distributors in the United States, faced challenges with its paid search program. With over 1,600 dealers, many lacked digital marketing experience, and the corporate office was unsure how to effectively scale a hyper-local advertising program to support them. They partnered with BrandMuscle for assistance.

BrandMuscle launched a targeted ad campaign for a pilot group of 36 dealers across 107 locations. The solution used geo-targeted keywords and tailored landing pages to drive qualified foot traffic and generate leads for in-store appointments. The campaign resulted in 1.3 million impressions and a 5.6% click-through rate. By analyzing key metrics, BrandMuscle optimized the ads for better performance and more efficient use of the ad spend.