Case Study: National Bank boosts mortgage business with BrandMuscle QR code marketing

National Bank Engages Potential Customers at Scale With QR Codes

National Bank faced a major challenge during the pandemic when branch closures reduced in-person mortgage activity and made it harder for customers to find home-lending advisors. The bank needed a simple way to direct prospects to advisor information without requiring an online search, and turned to BrandMuscle’s QR code marketing solution.

BrandMuscle helped National Bank add QR codes to marketing materials for more than 25 home-lending advisors, including business cards, flyers, and ads. The campaign drove over 1,500 monthly QR code scans, a 160% month-over-month increase, and more than 1,000 printed materials with QR codes, creating a cost-effective digital entry point that boosted mortgage business.