Case Study: National Bank boosts mortgage engagement with BrandMuscle QR code marketing

National Bank boosts mortgage scans 160% with BrandMuscle

National Bank faced a significant challenge when the pandemic forced the closure of its branch offices, which devastated its in-person mortgage business. With approximately 4,700 U.S. branches, the bank needed a way to connect potential customers with home-lending advisors without requiring an internet search. They turned to BrandMuscle for a solution.

Using BrandMuscle's brand management solution, the bank implemented a QR code marketing campaign. Over three months, more than 1,000 pieces of collateral like business cards and flyers were printed with these codes. The solution was highly successful, generating a 160% month-over-month increase in scans and over 1,500 monthly scans. BrandMuscle's QR codes provided a cost-effective, contactless way to boost customer engagement and ultimately increase mortgage business.

National Bank