Case Study: Leading Global Technology Company automates partner incentives and secures $17M annual funding with BrandMuscle

Multinational Tech Company Automates Worldwide Partner Incentive Program with BrandMuscle

Multinational Tech Company struggled to manage its global channel sales incentive programs using manual processes and spreadsheets, resulting in slow, inefficient, and error-prone workflows. To address this, the company engaged BrandMuscle to implement an online channel incentive solution that would automate partner incentive allocation and payment processing.

BrandMuscle’s platform dynamically calculates lead-based incentive payments, routes international payments in partners’ preferred currencies, and provides an online portal for enrollment, campaign performance, reporting, and on-demand analytics. The implementation funded $17 million in annual campaigns, drove 43.34% growth in approved campaigns, captured 469 unique partner submissions, and recorded 2,692 campaign and 125 MDF submissions year to date, markedly improving efficiency and visibility.