Case Study: a leading telecom carrier drives 2,500 store visits with BrandMuscle display ad targeting

Leading Telecom Carrier drives 2,500 store visits with BrandMuscle

BrandMuscle helped a leading telecom carrier that struggled to target potential customers who were considering switching cell phone providers. The carrier needed a new approach to connect with buyers based on specific local demographic data across its many store locations, moving beyond its existing direct mail efforts.

The solution involved a targeted digital advertising campaign using display ads on mobile devices. BrandMuscle's integrated offline and online strategy led to significant results, including a 50% increase in click-through rate, a 65% increase in new customer reach, and approximately 2,500 in-store visits. The campaign's response rate was 150% better than the industry average.