Case Study: a leading insurance company increases co-op fund utilization by 23% with BrandMuscle

Leading Insurance Company increases co-op fund utilization by 23% with BrandMuscle

BrandMuscle partnered with a leading insurance company whose local agents were struggling to utilize available co-op marketing funds. The challenge was that the programs were complex and difficult to access, so agents were not taking advantage of these dollars to grow their business, even after the corporate team increased the allowance.

To solve this, BrandMuscle implemented a concierge service, beginning with personalized 30-minute educational calls for agents. This service helped agents understand and opt into the right marketing programs. As a result, BrandMuscle helped participating agents increase their co-op fund utilization by 23%, which equated to an average of $2,230 more co-op used per agent.