Case Study: Large and Complex Clinical Research Company achieves scalability, $8K in agency savings and 16x platform user growth with BrandMuscle

Large Clinical Research Company Scales and Saves with BrandMuscle

Large and Complex Clinical Research Company, an international organization with a 50,000‑person global team, lacked a centralized marketing function and needed to save time and money while increasing associate productivity. They turned to BrandMuscle and its marketing platform/site to centralize brand messaging and streamline marketing operations across regions.

BrandMuscle implemented a scalable platform that delivered consistent global messaging and reduced resource requirements, driving efficiency and productivity. The engagement produced measurable impact: $8,000 saved in initial agency costs, a 16× increase in platform user base, and more than 50,000 brand asset downloads in the first month, illustrating BrandMuscle’s clear results.