Case Study: Fortune 500 Insurance Company achieves 97% co-op utilization and $13M+ funds managed annually with BrandMuscle

Insurance Leader Grows Co-op Fund Usage and Increases Agent Investment in Marketing

Fortune 500 Insurance Company engaged BrandMuscle for a fund management platform to handle the complexities of local marketing within a competitive industry. The insurer faced low co-op utilization and agent satisfaction due to a long, frustrating approval and reimbursement process and needed to mitigate legal-compliance risk in agent advertising.

BrandMuscle deployed its fund management platform and full-service local marketing team to provide end-to-end visibility into co-op usage, optimize investments toward top-performing agents, and reduce agents’ out-of-pocket costs — which also encouraged more agents to invest their own funds. The partnership now manages $13M+ annually with a 97% utilization rate, 2,951 active agents, 10,000+ local agent media buys each year and 61% year-over-year growth in media spend.