Case Study: Global Telecom Company achieves increased local brand awareness and $6M+ annual media impact with BrandMuscle

Global Telecom Company Skyrockets Dealers’ Lead Generation with LocationBuilder™

Global Telecom Company, a leading telecommunications firm, needed more than channel marketing and asset management—it required local media diversification and an integrated marketing plan to stand out against much larger competitors. They engaged BrandMuscle to develop a scalable, location-specific approach.

BrandMuscle implemented a cross-location, omni-channel campaign combining traditional, digital, and event marketing tailored to each market to increase brand awareness and drive foot traffic. The program managed $6M+ in annual media spend across 10,000+ media placements (about $1,000 per placement), delivering measurable local impact and faster campaign execution thanks to BrandMuscle’s coordinated approach.