Case Study: Four Roses Bourbon reduces costs by 36% with BrandMuscle

Four Roses Bourbon Drives Brand Awareness and Increases Print Efficiencies With BrandMuscle

Four Roses, the Kentucky bourbon distillery, was managing point-of-sale (POS) orders with Excel spreadsheets, which made it hard to handle growing campaign volume, track production, and control costs. As distributor needs increased, the process required heavy email use, too much manual oversight, and created excess print orders.

BrandMuscle implemented its Consolidator platform to centralize POS ordering into one system with bulk-order capabilities, production tracking, and historical reporting. With BrandMuscle, Four Roses saved over $91K and reduced unit costs by 36%, while also improving transparency, speeding up fulfillment, and better controlling spend and waste.

Four Roses

Ellen Redmon

Marketing Specialist