Case Study: a luxury auto brand improves spend efficiency with BrandMuscle

Fortune 1000 Brand Management saves $616K annually with BrandMuscle

A luxury automobile manufacturer faced a challenge with its outdated ad technology, which had been in use for nearly two decades. This inadequate system limited its ability to create modern and customizable ads efficiently across all models and media types. The company needed a significantly more dynamic solution from a vendor like BrandMuscle to provide greater automation, customization, and flexibility.

BrandMuscle provided a scalable, automated, and customizable ad solution. This implementation resulted in annual creative agency savings of $616K and a 437% increase in web banner usage. The solution also drastically improved production speed, allowing the brand to customize and send brand-compliant dealer ads to production in less than 15 minutes.