Case Study: a Fortune 1000 insurance company boosts leads by 73% with BrandMuscle exclusion targeting

Fortune 1000 boosts leads by 73% with BrandMuscle

The customer, a Fortune 1000 insurance company, faced a challenge with its paid media lead generation strategy. It needed to improve both the quantity and quality of leads for its agents but struggled to optimize its target audience effectively. The vendor, BrandMuscle, was engaged to address this issue.

BrandMuscle implemented an exclusion targeting solution using custom audiences on Facebook and programmatic display. They worked with the client's data management platform to exclude two groups of unlikely converters: current customers and people who had seen a high number of ad impressions. This strategy from BrandMuscle resulted in a 73% increase in leads and an 11% reduction in cost per lead.