Case Study: a leading flooring manufacturing company achieves a 200% increase in conversions with BrandMuscle

Flooring Manufacturer Drives in-Store Sales with Search Program

A leading flooring manufacturing company faced the challenge of predisposing customers to its brand to establish preference at the local retail level and reach ideal consumers during their path to purchase. To address this, they partnered with BrandMuscle.

BrandMuscle implemented a strategic, hyperlocal search campaign solution. This approach successfully moved customers further down the sales funnel, converting their intent. The results were significant: the program ran 100 search campaigns over 50 locations and created 7,000 ads from 30,000 keyword searches. Ultimately, BrandMuscle helped the client achieve a 200% increase in conversions while simultaneously decreasing the cost per conversion by 30%.