Case Study: Franchise Restaurant Chain achieves 6.8M+ social ad impressions and 22% coupon redemptions with BrandMuscle

Emerging Restaurant Chain Generates Over 6.8 Million Social Ad Impressions

Franchise Restaurant Chain, a relatively unknown fast casual franchise expanding into competitive markets, needed to raise brand awareness and drive in‑store purchases. They engaged BrandMuscle to ramp up online marketing through a mobile‑focused, paid social campaign using hyperlocal targeting to capture local audiences and motivate store visits.

BrandMuscle implemented the mobile‑first paid social campaign with hyperlocal targeting and trackable coupon redemptions; the campaign achieved a 2.27% click‑through rate, reached more than 1.9M monthly users, generated over 6.8M ad impressions, and produced a 22% coupon redemption rate, significantly increasing foot traffic and delivering measurable ROI.