Case Study: ECHO boosts online sales with BrandMuscle's generational marketing

Echo runs 2,500+ campaigns with BrandMuscle to boost online sales

ECHO, a manufacturer of professional-grade outdoor power equipment, faced a challenge when the COVID-19 pandemic forced its nearly 10,000 independent dealers to pivot from in-store to online sales. The vendor, BrandMuscle, helped ECHO support its dealers by implementing a new generational marketing approach to engage different consumer age groups effectively.

BrandMuscle's solution involved creating and managing over 2,500 unique digital marketing campaigns across five media channels, including Facebook ads and digital direct mail. These on-brand campaigns were easily customizable for ECHO's nearly 2,000 participating dealers. This strategy successfully helped the dealers reach new generations of customers online, leading to a significant boost in sales during the pandemic.

Echo