Case Study: Crunch Fitness achieves scalable, brand-consistent franchise marketing with BrandMuscle

Crunch Fitness scales brand compliance for 400+ franchisees with BrandMuscle

Crunch Fitness faced a lack of brand compliance and an inefficient marketing process, where franchisees had to email corporate for every creative request or hire local designers. This was not scalable for their growing network of over 400 clubs. They sought a new partner and selected BrandMuscle for its flexible, customizable, and scalable platform.

BrandMuscle provided an end-to-end solution that gave Crunch Fitness corporate control and visibility into what marketing materials franchisees used. This supported the brand’s dramatic growth trajectory, including the sale of over 1,300 locations, by ensuring brand consistency and tailoring programs to franchisee needs. The scalable BrandMuscle platform is built to support the company's ongoing expansion.

Crunch Fitness