Case Study: Global Telecom Company achieves increased brand awareness and higher foot traffic with BrandMuscle’s integrated omni-channel marketing

BrandMuscle Manages Integrated Marketing for Global Telecom Company

Global Telecom Company, a leading telecommunications firm, engaged BrandMuscle after initially seeking channel marketing and asset management. Faced with the need to diversify local media and create a more effective, integrated marketing plan to stand out from much larger competitors, the company turned to BrandMuscle for a cross-location, locally tailored solution.

BrandMuscle implemented an omni-channel campaign combining traditional, digital, and event marketing customized by location to boost brand awareness and drive foot traffic. The program delivered measurable scale—more than $6M in annual media spend across 10,000+ placements at an average of $1,000 per placement—demonstrating clear reach and business impact driven by BrandMuscle’s integrated approach.