Case Study: a major insurance company increases online leads by 73% with BrandMuscle

BrandMuscle Increases Online Leads for National Insurance Company Through Exclusion Targeting

The largest insurance brand company wanted to drive more quality online leads for its agents through paid media but needed to better tailor its audience. The vendor, BrandMuscle, helped address this challenge by implementing a paid media strategy focused on exclusion targeting.

BrandMuscle solved this by acquiring two custom audiences of unlikely converters from a DMP partner and applying them as exclusions on Facebook and programmatic display campaigns. This strategy resulted in a 73% increase in leads while decreasing the cost per lead by 11%, allowing the client to efficiently scale new customer acquisition.