Case Study: a prominent tire manufacturing company boosts in-store traffic and ROI with BrandMuscle geo-fence campaign

BrandMuscle Exceeds Digital ROI for Leading Tire Manufacturer

a prominent tire manufacturing company needed a partner to execute personalized local digital marketing across its network of over 2,000 dealers. The goal was to increase brand awareness and drive in-store sales, but the company required a solution that could also measure the success of these efforts.

BrandMuscle developed a strategy using location-based advertising, including search retargeting, geofencing, and conquesting. This approach delivered unique messaging to consumers at the right time and place. A geo-conversion lift study measured the campaign's impact, revealing that customers exposed to the ads visited stores 3.5 times more often than those who were not. The campaign's ROI ultimately exceeded expectations by eight times.