Case Study: a major telecom carrier drives a 29% lift in location visits with BrandMuscle's digital billboard campaign

BrandMuscle Drives and Tracks Foot Traffic for Major Telecom Carrier Through Out-of-Home Advertising

The leading telecom company sought to increase in-store traffic using traditional media but required an accurate way to measure the campaign's success and ROI, a challenge with conventional methods. The vendor, BrandMuscle, was engaged to address this need.

BrandMuscle implemented a solution using digital billboards. By identifying consumers and analyzing the data, they provided the client with valuable metrics that proved the campaign's influence, including a 29% lift in location visits. Significantly, 73% of the converted audience were subscribers to a competing carrier. BrandMuscle successfully measured the impact of the marketing investment at the local level.