Case Study: Bobcat boosts in-store visits and online engagement with BrandMuscle

Bobcat drives 4,000+ in-store visits with BrandMuscle

Bobcat, a leading manufacturer of compact construction and agriculture equipment, faced the challenge of managing a complex national marketing campaign for new messaging and a major product update. They needed to ensure intricate brand management while providing simple, executable tools for their network of independent local dealers. To address this, they partnered with vendor BrandMuscle.

BrandMuscle implemented a simplified co-op fund management system featuring customizable marketing templates, updated location data, and scalable digital programs. This allowed all tactics to be executed and measured in a single platform. The solution drove over 4,000 in-store visits, generated more than 40,000 Google My Business customer actions, and achieved over 90,000 visible searches, significantly boosting traffic and online visibility.

Bobcat