Case Study: Bobcat boosts dealer engagement and conversions with BrandMuscle

Bobcat drives 238% more conversions with BrandMuscle

Bobcat, a global manufacturing company, faced a significant challenge with a lack of engagement from its network of over 700 dealers in the United States and Canada. Dealer participation in marketing programs had dwindled, so Bobcat partnered with BrandMuscle to improve this engagement and educate dealers on the importance of a consistent marketing presence.

BrandMuscle implemented a solution that included adjusting paid media tactics by adding shorter-term commitments and new, easy enrollment forms for corporate-funded campaigns. This strategy significantly increased dealer participation and co-op fund utilization. The results were substantial, including a 2x higher click-through rate and a conversion rate that was 238% higher than Bobcat's goal, driving more conversions in Q1 than their entire annual target.

Bobcat