Case Study: Bobcat boosts paid search results with BrandMuscle promotional ads

Bobcat boosts paid search results by 88% with BrandMuscle

A manufacturer known as Bobcat needed to optimize its paid search performance and increase engagement from its local dealers. The challenge was a hesitancy among dealers to participate in campaigns, especially when Bobcat wanted to test promotional ads over standard evergreen content. They partnered with the vendor BrandMuscle to address this.

BrandMuscle designed a strategic A/B test involving 100 dealers during a peak season. One group ran promotional ads while the other used evergreen creative. The promotional ads delivered vastly superior results, including 97% more impressions, 88% more leads, and 55% more conversions. These game-changing numbers, driven by BrandMuscle's solution, successfully encouraged far greater dealer participation in Bobcat's paid search initiatives.

Bobcat