Case Study: Bobcat boosts dealer impressions with BrandMuscle's paid social media strategy

Bobcat boosts impressions 1,806% with BrandMuscle

Bobcat, a manufacturer of compact equipment, faced a challenge where its local dealers struggled to grow their social media presence and engagement through organic posts alone. To address this, Bobcat partnered with vendor BrandMuscle to implement a new paid social media strategy.

BrandMuscle's solution involved financing $150 per month for new dealers to boost their organic social posts. This investment by BrandMuscle led to dramatic increases, including an 1,806% boost in impressions, a 1,196% higher reach, a 5,923% increase in actions, and 501% more clicks, significantly improving local consumer engagement for Bobcat dealers.

Bobcat